Staying In Design Series: How can content help build my brand?

Each week, we’ll be bringing you our Staying In Design Series, where different members of our team deliver their insights into staying active and productive during this period. This week, Indesign Product Editor Emily Sutton shares her thoughts on how to keep people excited about your products

Selecting the right words in an ever-changing landscape can be tricky. It can be quite overwhelming and that can lead to freezing up and not saying much at all. In this time though, the brands that stand out aren’t the ones that speak the loudest but the ones that say what resinates. As a content creator it’s an exciting time to shift the

focus from the ‘same old’ to something new, something inspiring and something that looks forward to a brighter future. It’s also a great opportunity to be supportive and become an important part of a community, offering content that is meaningful, insightful and beneficial.

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Elevate your brand’s content with C-GEN

Contract Magazines

Make sure your brand's message is heard loud and clear with designed magazines or brochures that explore product ranges, project stories and case studies. C-GEN will work with you on creative development, strategy, copy writing, design, production, printing and delivery of your project.

Content Strategy

Content strategy kicks off with a month of research and development, where C-GEN will complete a detailed analysis of your brand and recommend a quarterly content plan to help you meet your goals. C-GEN will deliver all the content in your plan, with added distribution across Indesign platforms if relevant.

Video Production & Hosting

How do you launch your product or open your showroom when your audience are all isolating at home? We're here to help with specialised videography options and hosting opportunities to help support you with digital events, CPD presentations and showroom walkthroughs, all marketed through the Indesign platforms.

Copy Writing

Don't go silent just because everyone else is. This is the time to make your message heard and ensure your brand is circulating press releases, articles and news stories to keep your brand front of mind. C-GEN has a team of writers ready to assist with all your copywriting needs, whether you have content that just needs editing, or need help turning an idea into gold!